Today I was a guest at 93.1 FM AMOR, a wonderful New York radio station that helped us get lots of participants in a recent HACER workshop for teenagers and their parents. We were discussing the topics of my book “The Latino Advantage in the Workplace” and we opened the lines to get listeners’ questions.We took a few calls but not as many as we would’ve liked because when people spoke to the call screener, they took so long to explain their question that they weren’t put through. You see, if you can’t say it to the screener, you won’t be able to say it on the air!This is a common occurrence in radio. Claudia Morales, the co-host and co-producer of the show (and in the picture with me), shared with me some of her experiences as a call screener. When callers are asked “what is your question,” they don’t get to the point, they give too much context and take up all the available time assigned for the Q & A period. So, instead of taking ten calls, you end up taking three or four.The problem is that this doesn’t just happens on the radio. Latinos tend to beat around the bush instead of getting straight to the point. Sometimes this trait is an asset, like when you are at a party and you are telling a story that has everyone engaged. But if you want to be heard in the media or in a business environment, you’re better off learning how to edit yourself. How to get to the point quickly and succinctly. Otherwise you may loose your audience or loose your chance to speak!
- Here are some tips to edit yourself:
- First think of the idea/concept you’re trying to convey
- Practice saying it aloud and time yourself
- Now try to cut that time in half!
- Practice conveying your idea to a friend in ten seconds
- Ask your friend for feedback. Did they understand your idea/concept?