During the last few months I’ve been sending letters to the editors of general market publications such as Time magazine and Crain’s New York Business complaining of the fact that there are either too few or no Latinos at all in the lists they love to put together. Whether it Time’s Most Influential People or Crain’s “40 under 40″ or “50 Most Powerful Women”, there’s a worrisome absence of Latino leaders in these lists. Is this because there are no Latino leaders? No entrepreneurs under 40? No powerful women in New York? No. It’s likely because the committees that nominate and select the winners are not diverse enough. They make recommendations based on who they know and they ask their own network to suggest others that they know, perpetuating the nomination and selection of the same kind of people. If you look at this week’s 50 Most Influential Women list, you’ll see that it is a white girls club.
Why is this important? Because visibility breeds more visibility and opportunities. It also perpetuates the perception that there are no Latino and Latina leaders out there, nobody worth mentioning in a general market list. And what’s worse, no inspiration for our younger generation. If they don’t see diversity in the higher ranks, how are they expected to believe there’s a path for them?
I’m not saying that Latinos are not being honored in lists by Diversity Inc.magazine, Hispanic Business and Latina Style magazine amongst others. But Latinos and diverse talent in general should be featured alongside white talent if we are going to continue making inroads at the higher levels of society. So, here’s the letter that I sent to Crain’s New York Business. Feel free to use it as a template to create your own letters and send them to all the publications and media outlets that don’t realize that Latinos are more than just 50.4 million consumers of their advertisers’ products. We are powerful, we are leading companies and industries and contributing enormously to the growth of this country.
Letter to the Editor, Crain’s New York Business,
I was thrilled to see that you decided to publish again the “50 Most Powerful Women” list to highlight the great accomplishment of women in New York City. They are an inspiring, accomplished group of professionals who prove that women make great leaders.
As I went through the list though (just as when I go through all of your lists), I noticed that it really only features the “white girls club.” With the exception of one African American (Edith Cooper), one Chinese American (Andrea Jung) and one Indian born American (Indra Nooyi) there is little diversity in this list and there’s a blatant absence of Latinas.
Maybe you haven’t heard of Mónica Lozano, CEO of Impremedia (just named by Adweek Magazine one of the 10 Most Influential Executives in U.S. Hispanic Media), Jacqueline Hernández, Chief Operating Officer Telemundo; Ruth Gaviria, Senior Vice President Marketing Univision; Lucía Ballas-Traynor, recently named co-founder of Cafemom’s Hispanic site and former publisher of People en Español; Lisa Quiroz, Senior Vice President- Corporate Responsibility Time Warner; Galina Espinoza, co-President Latina Media Ventures (which publishes Latina Magazine), Ana Duarte McCarthy, Chief Diversity Officer Citigroup, Jessica K. Asencio, Chief Administrative Officer Investment Bank JPMorgan Chase; Enedina Vega, Publisher Multicultural Ventures Meredith, and many, many others.
As you must know, according to the U.S. Census there are now 50.4 million Hispanics in this country and this group was responsible for 50% of the population growth during the past decade. As a loyal reader of Crain’s New York Business, I can’t help but wonder why your magazine so seldom covers positive stories about this community and seldom (if ever) features Hispanic entrepreneurs and executives.
With one out of every four people under 18 in the U.S. being Hispanic, this population is not only where consumer growth is today but also the workforce of the future. Something both your magazine and your readers need to start giving serious consideration.