I grew up in Argentina, a country that had –and continues to have– it’s fair share of good and bad times. (Although more bad stretches than good!) Every time I go back, regardless of how good or bad things are going, people say: “You never know what’s going to happen tomorrow.” That phrase blocks their ability to plan for the future, something many Latin American people have trouble doing. I feel, that is very much what’s happening to many of us here, in the U.S. right now.
It’s easy to fall prey of the bad news and the generally depressed mood out there and to stop doing all the normal things we used to do. From eating out, to buying groceries and going to the movies. It’s not only that the economy is in poor shape, but the way in which we handle the situation makes things worse.
I propose a change: let’s stop complaining about how bad things are and begin looking at ways in which we can continue to be productive and creative. Let’s exercise those creative muscles that get atrophied during good times when you don’t have to think about how to make do with less.
So, why don’t we take a good look at what we have (our health, our family, a roof over our heads, whatever the case may be) and be grateful for that. And then let’s focus on what is still working, what companies are still hiring, who is making money in this economy and why. Then, let’s try to adapt ideas that are working for other industries to ours, whether it’s a process or a type of partnership or the target audience those successful companies are focusing on.
Only by shifting gears into a more positive outlook will we find the opportunities laying right in front of us.