I had been walking in the wrong direction for twenty minutes with the most impossible heels. The pain in my right shoulder was getting worse from carrying my computer, and the worst part was that I was going to be late for my presentation. I couldn’t get anyone to answer my calls and I was about to lose it when I was finally able to reach my contact and let her know about my delay. When I arrived, mortified about the situation, my host, who was kindly waiting for me at the door, said with a smile: “Don’t worry about it, we are on Latino Time.”
For the first time in my life, I was happy that LT existed. Having been raised by a German mother, more often than not, I live in conflict with the timing of many of my Latino friends and colleagues as I’m usually the first to arrive everywhere.
During the presentation, part of the Hispanic Heritage Month celebrations, I spoke about how we can modulate our levels of Latinoness throughout the day and depending on the roles we play.
Going back to the example, in this country, punctuality is key in obtaining others’ respect and trust in you. So you must consider it a basic trait for professional success. But, if you have a party at your house over the weekend you’re probably not going to send out invitations with a beginning and an end time as most Anglos would. We experience time more as an event than as a chronological episode. Which means that the party starts when you arrive and it ends whenever it ends. For Anglos it is more like an 8- 11 PM thing.
The problem begins when this trait spills over your professional space and you are consistently late to turn in your projects or to a conference call. This can have an immediate impact on your personal brand as your colleagues and bosses make assumptions about you being untrustworthy.
It’s good to realize that you are not just Latino (or Mexican, Salvadorean, Dominican, etc.) Your identity is made up of numerous experiences, influences, beliefs, culture, religion, sexual orientation, race, and so on. Paradoxically, modulating the Latino aspects that may negatively affect your career opportunities is something very Latin.
We are a group known for our adaptability therefore, there’s no need to fear losing your Latino identity as a result of making these small adjustments. The ability to manage the different aspects of your identity according to the situation you are in or the role you’re playing at the time, is the best demonstration of your Latinoness in action.
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