Social networking is no longer an option. It’s part of how we live our lives. And it’s not just an intrinsic part of how we organize our weekends and how we get parties going but of how we research information, market our products and services and find out about a future recruit.
So, the question is, how are you using it to build your professional image? Are you creating a relevant presence online? Are you contributing to conversations around your profession or industry? Or are you only posting your profile and letting it sit unattended?
The people who use social networking platforms most successfully are actively engaged with the communities that they join. They post interesting comments and links, they contribute content and forward other people’s content. They participate in discussions and answer questions. They share personal experiences without being too self-absorbed. They are careful with the material they post because they know that it’s hard to get rid of it once it’s online.
Some examples of positive engagement are:
1) On Linkedin, try to answer questions related to your expertise. The more active you are in answering questions posted by others, the more visible you become. This in turn, allows recruiters and people who might be looking for your talent to contact you.
2) On Facebook, “Like” groups that connect with your interest and post smart, sensible comments frequently. Again, the community will notice you and you will soon make friends and professional acquaintances.
3) On Twitter, Re-Tweet those tweets that relate to your area of expertise, engage with people who follow you and explore their profiles to find out more about them. Comment on their tweets and establish a direct conversation with them.
Of course the idea is to take your online relationships to the next level and make them real through one on one chats, phone conversations, text messages or even a meeting face to face. At Latinos in College, for instance, we have hired most of our interns and Ambassadors through our Facebook page. It’s a great way to get to know people (we get to see what they write, how they write, and what they are passionate about) even before they know that we are screening them!
Right now, there are tons of recruiters out there doing the same thing with you!