Archive for February, 2010

Obstacles Welcome

Thursday, February 11th, 2010
    ralph-de-la-vega

More often than not, the difference between leaders and less successful people resides in their interpretation of one word: “obstacle.” Whether you interpret the word to mean a barrier to achieving whatever it is you wish to achieve or as an opportunity to create an alternative solution to attain your goal, you act accordingly. In the first case, you tend to give up your goals and in the second case you find a way to turn that obstacle into fuel for your new approach, strategy, point of view, and so on.

Ralph de la Vega, President and CEO of AT&T Mobility, is a firm believer in turning obstacles into opportunities. He started early — when he was 10 years old and his parents decided at the airport, about to board a plane in Cuba for the US, that Ralph would be the only one in the family to travel while everyone else would stay behind to resolve some documentation issue. Thinking his parents would join him in a few days, Ralph left for his new adventure. The only problem was that he didn’t see his family again for the next four years. Since then, Ralph has had an incredibly successful career in this country and is now one of the highest ranking Hispanics in Corporate America.

I recently interviewed Ralph about his new book, Obstacles Welcome.

Mariela– What makes your personal story unique and, at the same time, an example that others can follow?

Ralph– My story is unique because although I got here as a 10-year-old without my parents, without money and without knowing the language, I’ve been able to reach the top of corporate America. Also, what makes my story relevant to others are the lessons I learned along the way, which I share in my book, Obstacles Welcome, as a guide for them to overcome their own obstacles and achieve their goals.

Mariela–How did you turn the concept of obstacle into “opportunity”?

Ralph– Once I succeeded in overcoming the obstacles I encountered during my first years as an immigrant I realized that these difficulties led to bigger and better opportunities. That was a huge lesson for me and one that I’ve applied ever since in business and in life.

Mariela– What suggestions do you have for people who are frustrated by the bad economy and the long time it is taking them to find a job? How can they turn this big obstacle into an opportunity?

Ralph– We are living in one of those turbulent times I describe in my book where the old status quo is no more but also where opportunity is being created. My suggestion any time you are faced with adversity is to turn it into opportunity. Right now, even as some fields are being shrunk, others are being created: green jobs, smart grids, digital healthcare records, hybrid cars, and many others. I tell people to look for those opportunities and to develop new skills so that they can compete successfully. This is a great time to put into practice the four pillars that are described in detail in my book.

1. Develop a plan for success. Hope is not a strategy.
2. Take calculated risks
3. Recognize opportunities
4. Overcome obstacles

In times like this it’s easy to let a word like “obstacle” run our lives, to use it as a justification or an excuse for not moving forward. If you think of it as just a word, however, you can create your own interpretation. And who knows, you may chose to define is a your next great opportunity!